Jakarta, CNBC Indonesia – Google’s parent company, Alphabet, received negative attention from the eyes of the world after laying off around 12 thousand employees. Despite this, Alphabet remains the first company to top the list of companies with the most loyal consumers. Because, people continue to use Google, Gmail and Chrome for daily activities.
According to the latest report from the B2B company that analyzes and rates professional agencies, DesignRush, Alphabet has the largest number of loyal customers.
According to CNBC Make ItB2B has just released a report entitled Customer Loyalty Index which evaluates companies from the Fortune 100 list based on six metrics, namely.
- Corporate finance
- Average rating and number of customer reviews
- Number of followers and social media engagement
- Google searches related to customer service
- Popularity rankings from market research company YouGov
- Net Promoter Score (NPS) is based on the potential that customers will recommend a brand or service to the surrounding environment
The following is a list of the ten brands with the highest customer loyalty based on rankings from B2B.
- Alphabet (Google)
- Intel Corporation
- The Coca-Cola Company
- The Allstate Corporation
- Johnson & Johnson
According to B2B, Alphabet ranked first thanks to NPS, customer reviews and YouGov rankings.
“The average Google customer review is 3.1 stars [pada awal Agustus] aka second highest among the Fortune 100. Of the 6 thousand reviews, more than half are five stars. “Meanwhile, according to YouGov, Google’s popularity rating is 73 percent,” wrote the Customer Loyalty Index report, quoted Thursday (7/9/2023).
Meanwhile, building supplies store Lowe’s ranked second overall thanks to being ahead of all companies in YouGov’s rankings, namely a popularity score of 75 percent. That score was 5 percent higher than its biggest competitor, Home Depot.
Surprisingly, Apple, which has long been known to have fanatical fans, is actually ranked fourth on this list.
Overall, four large technology companies that are often seen as competitors, namely Alphabet, Apple, Amazon, and Microsoft, all make the top ten list.
Meanwhile, in non-technology companies, there are two close competitors on this list, namely Coca-Cola in fifth place and PepsiCo in sixth place.