Jakarta, CNBC Indonesia- Director of Marketing, Services & Business Development of PT TWC, Hetty Herawati in the BUMN Performance Report 2023 revealed the great prospects for the recovery of the tourism industry in Indonesia, including temple tourism.
Hetty mentioned the prospects for developing spiritual tourism including the Borobudur, Prambanan and Ratu Boko (TWC) Temple Tourism Parks. Where TWC, which is one of the religious tourism centers of the world’s Buddhists, is also being developed to remain friendly for inclusive tourists so that it is friendly for all segments of tourists including Muslims.
In addition, the promotion of temple tourism targeting the youth segment is TWC’s strategy to attract many tourists. Recently TWC collaborated with US artist, KAWS to display a giant doll named “Accomplice” on the north side of the Prambanan temple which attracts both local and foreign tourists.
What is TWC’s strategy to encourage temple tourism like? For details, see Shafinaz Nachiar’s dialogue with the Director of Marketing, Service & Business Development of PT Taman Wisata Candi, Hetty Herawati in the BUMN Performance Report 2023, CNBCIndonesia (Wednesday, 30/08/2023)