Jakarta, CNBC Indonesia – President Joko Widodo’s youngest son, Kaesang Pangarep, is a successful businessman at a relatively young age. Kaesang’s most well-known business is Sang Pisang, a culinary business that sells processed bananas into nuggets. Apart from the culinary business, this 28-year-old man is also listed as the owner of the Persis Solo football club.
Having the status of the president’s child is not a guarantee that Kaesang’s journey as a businessman will always be smooth. He also experienced ups and downs in business. Evidently, several businesses built by Kaesang went out of business, one of which was Livestock Coffee.
Before the Covid-19 pandemic, Ternakopi had around 40 stores spread across several regions in Indonesia. However, Kaesang admitted that this business had closed due to not many customers.
“Yesterday, actually before the pandemic, we had nearly 40 outlets, but after the pandemic, all of them disappeared. How come? It’s not selling well,” said Kaesang, quoted from Indonesian CNNTuesday (29/8/2023).
In addition to the business he built himself, Kaesang also runs a business inherited from his older brother, Gibran Rakabuming. He inherited the business after Gibran was officially elected as a public official.
The following is a series of Kaesang businesses that he inherited from Gibran:
Photo: Launch of Goola, a beverage product owned by Gibran Rakabuming (CNBC Indonesia/Rivi Satrianegara)
Goola is a business that sells traditional Indonesian beverage products, such as Es Doger which is packaged in a more modern way. Previously, this business belonged to Gibran who was handed over to Kaesang.
However, based on monitoring CNBC Indonesia, this business looks no longer running. This is because Goola’s last upload on Instagram (@goola_id) was November 7, 2020. In fact, not a few netizens have questioned the existence of this business.
2. Chili Pari
This business, which was established in December 2010, is a catering business owned by Gibran. However, this business was given to Kaesang after Gibran served as Mayor of Solo, Central Java.
Photo: Ist/ doc Andhika Atmadinata
Apart from Sang Pisang, Markobar is a business owned by Kaesang which is well known in the market. Previously, the business that sold various martabak belonged to Gibran, who was also handed over to Kaesang after he entered politics.
Currently, Markobar is under the auspices of PT Harapan Bangsa Kita or GK Hebat. Apart from Markobar, GK Hebat also oversees all of Kaesang’s culinary businesses, one of which is Sang Pisang.
4. My bowl
Photo: doc Mangkokku
Mangkokku Indonesia Co-Founder, Chef Arnold, Randy J Kartadinata, Kaesang Pangarep
Together with Arnold Poernomo and Gibran, Kaesang opened a restaurant business, Mangkokku. After Gibran entered politics, the business with a total of 46 stores spread across Sumatra and Java was handed over to Kaesang.
Erina Reveals Kaesang’s Original Behavior That Netizens Don’t Know