Jakarta, CNBC Indonesia – Indonesian celebrity, Raffi Ahmad, is one of the successful entrepreneurs who is always in the spotlight of netizens. Nagita Slavina’s husband, nicknamed ‘Sultan Andara’, is famous for having a series of business octopuses.
Not only in the entertainment world, Raffi and Nagita also run culinary, cosmetics, fashion and furniture businesses. However, many of Raffi and Nagita’s businesses did not last long and closed within a few years of being launched.
The following is a list of Raffi Ahmad and Nagita’s businesses that have closed based on the summary CNBC Indonesia.
1. Mango Bombs
Mango Bomb is Raffi and Nagita’s beverage business which was popular among the public. In 2017, processed mango drinks were so popular in Indonesia that Raffi and Nagita took advantage of this trend by forming Mango Bomb.
Based on search CNBC Indonesia, Mango Bomb’s first outlet opened in Setiabudi One, Kuningan, Jakarta, on August 25 2017. Then, Mango Bomb expanded further by opening branches in North Jakarta, South Jakarta, West Jakarta, Tangerang and Surabaya.
Apart from selling mango drinks, Mango Bomb also serves chocolate drinks and other fruit variants on its menu.
However, the business he co-started with Rudy Salim went bankrupt. Based on monitoring, the last upload to the Mango Bomb Instagram account (@mangobomb.id) was December 2019.
2. Gigieat Cake
In the 2018-2019 period, a number of Indonesian artists collaborated to open contemporary sponge cake businesses, including Nagita. Through Gigieat Cake, Nagita expanded her culinary business to Bekasi, Serpong, and Bandung.
Based on search CNBC Indonesia, Gigieat Cake sells contemporary sponge cakes topped with chocolate, cheese, pandan, banana milk and berries. However, at the end of 2019, Gigieat closed because the current cake trend had faded.
Apart from selling drinks and cakes, Nagita also produces light snacks, Nagitoz, which are sold in minimarkets and marketplace. Nagitoz is a taro-based chip snack that is available in four flavors, namely onion, cheese, spicy and barbecue.
However, production of these taro chips has stopped because they have not been found in minimarkets and marketplaces since 2020.
4. Bakmi RN
In 2017, Raffi and Nagita opened a culinary business that is loved by Indonesian people, namely noodles. Through Bakmi RN, Raffi and Nagita offer a menu of Javanese chicken noodles, Chinese noodles, green chili squid noodles, and barbeque chicken rice.
At that time, Bakmi RN had a number of branches in large malls in Indonesia. However, after two years, aka mid-2019, Bakmi RM had the same fate as Raffi and Nagita’s other culinary businesses.
5. King Kong Snacks
Before Nagitoz, Raffi Ahmad had produced a cassava chips snack business, namely King Kong Snack. Similar to Nagitoz, King Kong Snack, which can be purchased at minimarkets and marketplaces, is available in original, cheese, barbecue and spicy flavors.
However, this Rp. 10 thousand snack doesn’t last long. Because, King Kong Snack suddenly was no longer displayed in minimarkets and there was no news about it.
6. RA Jeans
Apart from the culinary sector, Raffi has also expanded his business into the fashion sector through RA Jeans. As the name suggests, RA Jeans provides trousers made from jeans.
However, this business did not last long and RA Jeans outlets closed.
7. RANS Archipelago
In 2022, Raffi Ahmad’s RANS Entertainment collaborated with Dio Living to launch RANS Nusantara, a furniture business that collaborates with local designers and craftsmen.
However, Raffi’s business in the furniture sector did not last long because the partnership broke up between Raffi and the party he worked with.
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