Jakarta, CNBC Indonesia – The Asia Video Industry Association (AVIA) and the Indonesian Video Streaming Association (AVISI) are proud to announce the signing of a Memorandum of Understanding (MOU) in Jakarta today, Tuesday (5/9/2023). The signing is the result of the close collaboration between AVIA and AVISI in a joint effort to address the problem of online piracy in Indonesia and to increase public and industry stakeholder awareness of this endeavor.
The signing of the MOU which was held during the Coalition Against Piracy’s (CAP’s) State of Piracy Summit is proof of AVIA and AVISI’s strong commitment to protecting the creative industry and media in Indonesia. The event was also attended by representatives from the Ministry of Communication and Informatics (Kominfo), who participated in a panel discussion during the State of Piracy Summit organized by AVIA.
This collaboration is very important because CAP’s latest annual consumer survey shows that as many as 54% of consumers in Indonesia access piracy services in 2023, making Indonesia one of the four countries with the highest piracy rates in the region.
However, the survey results also show positive developments in public awareness, with 94% of Indonesian consumers now believing that online piracy has a significant negative impact. This percentage is the highest in the region, and the negative impact of piracy is felt the most on the creative industries.
By signing this MOU, AVIA and AVISI are committed to working together actively in overcoming the problem of online piracy, protecting intellectual property rights, and supporting the development of the creative industry and media in Indonesia. Through this joint effort, we hope to reduce the level of piracy and increase public understanding of the negative impacts caused by this practice.
Ajeng Parameswari, as Secretary General of AVISI, emphasized the main purpose behind the establishment of AVISI.
“AVISION stands to support the development of a sustainable ecosystem for the digital creative industry from upstream to downstream, which is in line with the video streaming business model. Currently, the main challenge we face is the widespread threat of piracy,” said Ajeng.
Ajeng further stressed the importance of collective and consistent efforts against piracy.
“AVISI announces a strategic partnership with AVIA, with the aim of expanding the fight against piracy, crossing national borders, and protecting content not only in Indonesia but also internationally. Eradicating piracy is a shared responsibility, which must be a firm message to the perpetrators. In an effort At this time, government support is very important. AVISI really appreciates the government’s support and commitment in this struggle, and Mr. Semuel A. Pangerapan, Director General of Informatics Applications, Ministry of Communication and Informatics of the Republic of Indonesia, also attended this event as proof of this collaborative spirit.”
The partnership between AVISI and AVIA marks an important moment in the fight against piracy, reinforcing AVISI’s dedication to keeping the digital creative industry free from piracy. Together, AVISI and AVIA will continue to conduct education to watch legal shows and fight for the rights of content creators, and ensure that creativity grows and piracy diminishes.
“We are very excited to be joining AVISI in continuing the fight against online video piracy,” said Louis Boswell, CEO of AVIA.
Boswell also emphasized that piracy is the biggest challenge facing the video industry, and solving it requires an integrated approach.
“With the establishment of AVISI, I believe we can achieve success and increase our involvement with industry in Indonesia in an effort to find solutions. We also appreciate the extraordinary support from the government, especially the Ministry of Communication and Informatics (Kominfo), which has become an important partner in efforts to overcome and mitigating the problem of piracy. With our new partnership with AVISI and the support of Kominfo, I am increasingly optimistic that the momentum in fighting piracy in Indonesia will continue to grow,” he said.