Jakarta, CNBC Indonesia – Northstar Group, an investment company owned by GoTo CEO Patrick Walujo, is participating in funding the health startup PrimaKu. This company provides telehealth services for child growth and development and has the ambition to eradicate stunting in Indonesia.
Apart from Northstar, investors involved in series A funding at PrimaKu are Taiwan AppWorks venture capitalists with participation from BRI Ventures and BIG Ventures.
PrimaKu CEO, Muhammad Aditriya Indraputra, said, based on data from the 2022 Indonesian Nutrition Status Survey (SSGI), more than 46 percent of children aged less than 5 years suffer from malnutrition or stunting.
In Indonesia, there is also a lack of awareness about proper parenting practices to optimize health, especially for children’s growth and development during their first 1,000 days. Not to mention, parenting misinformation that is rife circulating on social media.
To overcome the problems of child growth and development in Indonesia, including stunting, PrimaKu has a comprehensive child development tracking feature.
This feature simultaneously provides access to verified information supported by pediatricians, especially covering various aspects of nutrition and a lot of important information about parenting.
“Our platform also introduces innovative omnichannel child health services, simplifying processes such as child vaccination,” said the man who is familiarly called Didit, in his statement to CNBC Indonesia.
“This integrated approach underscores our commitment to empowering parents with reliable tools for the health and well-being of their children.”
For this round of funding, the company aims to further enhance the platform by introducing additional functions, specifically to make ordering vaccine services more accessible.
According to Didit, to date, Primaku has more than 1.2 million registered users on its platform.
GoTo’s new boss, Patrick Walujo, is an investor in a series of startups