Jakarta, CNBC Indonesia – The creative industry is one of the pillars of the economy in the Southeast Asian region. In the discussion panel of the ASEAN INDO-PACIFIC FORUM (AIPF) as a series of the 2023 ASEAN Summit, film industry players discussed the opportunities and challenges that must be faced to advance the sector.
According to Netflix SEA Director of Public Policy Ruben Hattari, the Southeast Asian region has great potential, judging from the existing demographic bonus.
For example, Indonesia, which has a population of more than 278 million. Internet penetration has also grown positively. According to APJII data, in the 2022-2023 period, there were 215.63 million internet users in the country.
“The creative economy will continue to grow because everyone needs entertainment,” said Ruben, quoted on Wednesday (6/9/2023).
He said the consumption of local content will continue to increase, as the digital ecosystem becomes more mature. That way, it’s easier to distribute local content to go international.
Ruben said local content made in Indonesia has attracted international market attention. Not only television series, but also movies.
“One of the most popular Indonesian films on Netflix is The Big 4 by director Timo Tjahjanto. The film has been widely watched in Brazil. It has even entered the ‘Top 10’ list in South America,” he said.
According to Ruben, the future trend is collaboration. Indonesia has many of the best talents in the film industry, from writers to actors.
One of the things that can be done to support the film industry is to provide incentives. The mechanism can vary, both in the production and post-production stages.
“The trend going forward is also towards collaboration. For example, making films in collaboration with foreign filmmakers,” he said.
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