Jakarta, CNBC Indonesia – X (formerly Twitter) is a platform used by many netizens to read news. Many media groups share their news links to the platform every day.
Currently, the news format in X consists of headlines, short text of news content, links, and photos.
Presumably, Elon Musk wants to change the format by eliminating headlines, reported from FortuneTuesday (22/8/2023).
This new policy means posts will only show the photo and link to the article.
Media organizations wishing to share a piece of text must type it in manually via the Twitter app. There are two reasons Musk enacted this policy.
First, removing the title will free up space on the timeline to show more posts to users.
In addition, Musk wants to ‘force’ journalists to write their articles directly on X.
Elon Musk Wants Journalists To Earn More
In his personal account, the billionaire says that journalists can earn more by publishing their articles directly on X.
The rumors seem plausible, as a recent update to the X app added a label that displays the website URL above the shared article image.
Although, advertisers are against this change. Of course, if this change is actually implemented, the impact will be huge for online media, writers, journalists and creators.
While clicking on an image still leads users to a website, headlines are an important ingredient in convincing people to click on a news article. Without this, these publications would have lost the attention of those on Twitter.
This rule is similar to that initiated by President Joko Widodo, namely Publisher Rights. The regulation was revealed during the celebration of national press day last February. Specifically, the regulation was entrusted to Budi and Deputy Minister of Communication and Informatics, Nezar Patria, who were just sworn in last July 17.
Met after the inauguration, Nezar said that Publisher Rights was on the agenda. He also said he would post the results as soon as possible.
“Included in the agenda that was recorded and will be discussed. But we just got the mandate, so we have to map again,” he explained at that time.
Google itself has commented on the discourse officially. One of the points asked by Google is that the discussion about this rule involves an independent institution that can see the interests of various parties.
For information, before Indonesia, Canada and Australia had already implemented a similar policy. Google and Facebook threaten to block news articles on their respective platforms.
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