Jakarta, CNBC Indonesia – Advertisers from Canada are starting to leave Meta or Facebook, for boycotting media companies that post news on its platforms. Like the Stingray Group which suspended all advertising on Facebook and Instagram.
Stingray, a Montreal-based music and video content company, said the move was in response to Canada’s block of Meta news content.
“We cannot tolerate Meta’s recent decision to block news from Canadian news media publishers and the potential implications this could have for Canadian news content,” said Eric Boyko, co-founder and chief executive officer of Stingray. 2023).
“As a result, we have decided to temporarily pause our advertising on Facebook and Instagram.”
Stingray is only one of several recent companies in Canada to pull advertising from Meta. They followed the governments of British Columbia, the federal government of Canada, the governments of Quebec and Ottawa, and other governments in Canada who also pulled ads from Meta.
According to a Reuters report, Quebec unions also suspended all advertising, along with Canadian telecom operators Quebecor and Cogeco which run radio stations in Quebec.
As previously reported, Meta’s subsidiaries, namely Facebook and Instagram, have begun blocking news content in Canada in the form of text, photos and videos.
This decision follows the ‘Online News Act’ that was passed in Canada in June. The regulation requires platform providers such as Google and Meta to provide compensation to media companies, as producers of news content distributed via social media and other internet services.
Not only news content from local media, but also international news will be blocked from Facebook and Instagram platforms in Canada.
Facebook said this step had to be done because it could not meet the compensation policy requested. This is because platform revenue from advertising has decreased in the last 2 years, following the increasingly massive growth of online services.
Plan for the same rules in Indonesia
The regulation that applies in Canada is also being proclaimed by the President of the Republic of Indonesia Joko Widodo (Jokowi) through the ‘Publisher Rights’ policy. Kominfo together with several institutions are said to be working on this policy.
Publisher Rights is considered a policy that will save the media business. Broadly speaking, Publisher Rights requires platforms such as Google and Facebook to provide compensation in the form of a sum of money for media companies.
Google has commented on the discourse officially. One of the points asked by Google is that the discussion about this rule involves an independent institution that can see the interests of various parties.
For information, before Canada and Indonesia, Australia had already implemented a similar policy. Google and Facebook had threatened to block it, but were finally able to agree on the rules of the game in the country.
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