Jakarta, CNBC Indonesia – YOU Beauty scored fantastic orders in the live shopping session guided by Aurel Hermansyah. On Shopee Live, orders for this local brand reached more than 15,000 orders in one stream with Aurel. YOU also earned hundreds of millions in turnover, thanks to the various attractive promos offered such as Free Shipping IDR 0, 50% Discount, and many more.
The high enthusiasm seen in the YOU Beauty live streaming session on Shopee Live which took place on September 8, cannot be separated from the role of Aurel Hermansyah. The wife of Atta Halilintar guided and livened up the atmosphere during the Shopee Live session which lasted 2 hours, from 6 to 8 last night. Known as a singer, actor, content creator, as well as a reliable young businessman, Aurel himself is known as a multitalented individual.
Through her abilities in the business sector and her humorous and cool demeanor, the wife of YouTuber Atta Halilintar has successfully helped YOU get more than 15,000 orders. Titania Aurelie Nurhermansyah or Aurel Hermansyah is a figure known for her passion for beauty products.
The first child of musician couple Anang Hermansyah and Kris Dayanti often creates make-up tutorial content with celebrities which is broadcast on his YouTube channel. That’s why Aurel is considered capable of providing satisfactory product reviews to YOU live streaming viewers on Shopee Live.
YOU Beauty is a beauty brand that is famous for its various products such as make-up, skincare, body care, and cosmetic accessories. This brand is popular among Indonesian people thanks to the long-lasting quality of its make-up, in accordance with its slogan, “Long-Lasting Beauty”.
Carrying the 1+1>2 concept, YOU Beauty is also committed to presenting skincare products which is useful for caring for skin health and beauty through a combination of natural ingredients and the latest technology whose benefits can be felt over a longer period of time.
With all the quality offered by YOU products, this brand is still able to offer competitive prices and is suitable for the pockets of all beauty enthusiasts in the country. That’s why YOU’s superior products are selling well. Moreover, YOU are also diligent in maximizing Shopee’s newest feature, namely Shopee Live.
Since joining Shopee in 2019, YOU has often utilized various innovations to increase their sales on Shopee e-commerce, including by collaborating with Aurel Hermansyah as their live streaming host on Shopee Live. In this live session, fans of Aurel Hermansyah and YOU as well as loyal Shopee users in general were able to interact directly with their idols, while choosing their target products to buy at special prices. The entertaining and interactive live shopping session makes the shopping experience even more enjoyable.
Photo Screenshot of YOU x Aurel Hermansyah live streaming session on Shopee Live, Friday (8/9/2023).
Live product reviews based on audience requests and funny sentences uttered by the mother of one child who is familiarly called Mama Nur are the main attraction in the Shopee Live YOU live streaming session. Not only was there the presence of well-known celebrities, YOU’s live session at Shopee Live was also enlivened by buyers thanks to the tempting offer, namely Free Shipping IDR 0 and a 50 percent discount voucher throughout the live streaming.
YOU x Aurel Hermansyah’s live streaming on Shopee Live also became even more lively towards the end of the session when many buyers in the comments column claimed to have paid IDR 0, aka free, when checking out the YOU Brightening Facial Serum product. This tempting price discount is thanks to a discount voucher that can be obtained directly by new YOU Beauty Official Store followers on Shopee during the live streaming session.
There was also an exclusive first launch of the YOU Cloud Kissed Complexion Set product, which is a limited edition bundle consisting of Cloud Touch Blurring Skin Tint, Cloud Touch Correcting Concealer Palette, and a Mystery Box. Apart from the bundle package, the latest line of cosmetic releases from YOU can be purchased individually. There is the Cloud Touch Blurring Skin Tint liquid foundation, Cloud Touch Fixing Lip Tint lipstick, and Cloud Touch Correcting Concealer Palette which are light, moisturizing and provide a natural flawless effect.
The success of YOU which is committed to providing an easily accessible beauty brand with technological innovation and fashionable design while maximizing the Shopee Live feature
it’s not without reason. According to research entitled ‘Understanding Live Streaming Shopping Ecosystem in Indonesia’ conducted by Populix in May 2023, Shopee Live is the public’s most preferred live shopping platform.
As many as 69% of Populix respondents named Shopee Live as the Brand Used Most Often (BUMO) or the live shopping feature brand most frequently used by Indonesian people, far ahead of the live shopping platform TikTok Live with 25%. The research also said that 60% of respondents said Shopee Live was the Top of Mind (TOM) brand, aka the brand that Indonesians remember most when talking about live streaming shopping, far surpassing its competitor, TikTok Live, namely 30%.
Still in the same research, Shopee Live also became the market leader by showing the highest market share from the number and value of transactions. In the Market Share of Number of Transactions (Share of Orders) category, Shopee Live is at the top with 56%, followed by TikTok Live with 30%. Meanwhile, for Market Share of Transaction Value (Share of Revenue), Shopee Live leads with 54%, surpassing TikTok Live with 31%.
Populix data also shows that Shopee Live is the live streaming feature that is most often used to buy goods in the Fashion & Beauty category. In the Fashion category, Shopee Live is used by 79% of respondents, far above its closest competitor TikTok Live with 44%. For the Beauty category, Shopee Live is used by 71%, far above TikTok Live’s 51%.
Shopee Live’s live shopping feature is proven to increase attractiveness due to real-time interaction between sellers and buyers, especially if it presents well-known celebrities. The ongoing discount promo offer at Shopee Live, All 50% Discounts, is certainly interesting and a shame to miss.
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