Jakarta, CNBC Indonesia – Wise advice always asks us not to judge something only from the outside appearance, but appearance always gives the first impression. Although the assessment of appearance is relative, the fact is that there is an absolute that occurs due to good looks. Research shows that good looking or good looking can make people more successful than people with mediocre looks, from romance, economy, and career.
This is what is referred to as beauty privilege or in psychology it is called lookismsa form of discrimination based on physical appearance.
There have been dozens of studies discussing this problem and all of them lead to one similar result, namely people good looking indeed more privileged in living life. One of the studies entitled “The Labor Market Return to an Attractive Face” (2012) shows this privilege in the world of work.
It is known that when researchers sent 11,000 CVs accompanied by photos of applicants to various job vacancies, all of them had different levels of attractiveness. Those who are beautiful or handsome have a greater chance of proceeding to the next stage and also have a greater chance of passing to the final stage.
This is different from people who look normal or who don’t attach a photo, they must be willing to not continue the recruitment process. Then, still quoting the same research, even when working the employees good looking chance of not being fired. That is, those who are not attractive in appearance are already on the ‘edge of the abyss’ because the company will be fired.
Whereas in the entertainment industry this phenomenon is far more impactful and entrenched. In reports vice, those who are beautiful or handsome are more able to attract people’s attention, so people’s focus changes. From previously focusing on content, then changing to the person. As a result, their content goes viral overnight. It was at this point that his good looks eventually succeeded in hypnotizing the public, even though the quality of the content in question could be debated.
Photo: Getty Images/Gisela Schober
CANNES, FRANCE – MAY 20: Raline Shah attends the “Killers Of The Flower Moon” red carpet during the 76th annual Cannes film festival at Palais des Festivals on May 20, 2023 in Cannes, France. (Photo by Gisela Schober/Getty Images)
What’s worse, because of that handsome appearance, the public forgets that we can’t see people at all just from their physical appearance. This often happens on social media.
For example, there is person X who is normal in appearance and is exposed to a case. Many netizens sneered and condemned his behavior. However, if a handsome or beautiful person stumbles upon a case, the attitude of netizens will be different. Usually netizens are not so fierce and sometimes defend the person because he is just handsome.
What caused it?
Actually the cause of this phenomenon is people’s own opinion about a person’s handsome or beautiful face. People who have certain standards of beauty or good looks make them indirectly give birth to classifications of whether people are attractive or not. In fact, again, this view is subjective, which means there are no specific provisions for classifying which person is good looking or not.
Meanwhile, from a psychological point of view, this cause is said to be the Halo Effect. University of California neuropsychologist Judy Ho told vice, said that the Halo Effect causes cognitive bias. So, when people see a handsome or beautiful person as something that stands out in themselves, people will see the positive person as a whole.
I mean this. For example, Farah has a beautiful face and neat appearance. When seeing Farah’s appearance, usually people will look at her and know best that Farah is a smart, kind, positive person, has lots of friends, and so on. In fact, this is the first time this person has met Farah, so this view could be wrong. Then how can that person see Farah has a myriad of positive things? This is what Judy meant by the Halo Effect.
“The Halo Effect means that if there’s one good trait in a person, you then associate lots of other good qualities with that first good trait. Grouping positive traits—assuming beautiful people are also good people—is another way the human mind tries to make sense of the world in question. ,” Judy said.
This effect is indeed very biased and has a negative impact. Even so, it is very difficult to get rid of the view of ‘good looking social justice for all the people’ because this is related to one’s subconscious psychology.