Jakarta, CNBC Indonesia – Entrepreneur and doctor who has successfully built a business, Richard Lee, has set a new record when live streaming sales on Shopee Live recently. The record for live streaming sales through the e-commerce platform Shopee has successfully shocked the virtual world.
This famous YouTuber reportedly broke sales records via live streaming on Shopee Live by recording a turnover of IDR 8 billion in 2.5 hours. He also revealed the reason for selling live streaming on Shopee Live which he thinks is a must. Because now many businesses have gone online.
“We see in Tanah Abang, shops are getting quieter, while live streaming on TikTok or Shopee is getting longer, more and more crowded. This means that everything has gone online. Like it or not, we have to change so we can keep up with the times,” said Richard to CNBC Indonesia, Monday (15/8/2023).
The man who was born in 1985 also conveyed the enthusiasm of the community when he did live streaming on Shopee Live. This is because the public and consumers have trusted his credibility as an aesthetic doctor.
According to him, this trust is achieved through long sacrifices, namely for 5 to 7 years. At that time, many gave negative comments about how to sell, such as badmouthing other products to improve the product’s image so that it was assessed as social assistance or social climbing.
“People give negative comments. But I sincerely keep doing reviews. I don’t care that other people hate me. Anyway, I give an honest review. It turns out that people are becoming more and more aware, getting smarter too. Oh, it turns out that what Dr. Richard gave was not stupid. “Impossible, in the end people believed and saw my sincerity,” explained the owner of the Athena clinic.
He added that in maintaining consumer trust, honesty and integrity are the main things. In addition to these two provisions, offering quality products is also an important concern.
“For example, if you sell skincare, but in the future he will replace the skincare that is not yet BPOM, don’t ever be trusted again. It’s the same as a legislative candidate, if you’ve already been elected, you’re already corrupt, why don’t you want to vote again. Don’t you have any other options?” he explained.
With the efforts made, dr. Richard admitted that his products could attract consumers and be able to compete with other beauty products. Even though the products she offers are higher priced than other beauty products.
“People are competing to sell which one is the cheapest, while I sell expensive skincare, with the best composition. So, I sell the excess of something. So what is not in other people’s products,” he said firmly.
In addition to sharing tips on gaining consumer trust, he also provides tips for business people who are interested in selling live streaming. According to him, what needs to be prepared is persistence and focus.
“Learn and start right away. So nowadays there’s a lot of management. One of them I also made management of live shopping. This will help creators how to sell well. So teach them how to sell, develop how to sell, look for items to sell. So for all those who I don’t know how to start, it’s easy, just follow the management. Later you will be taught how to sell. What items you want to sell, you can also help find them, that’s all,” added dr. Richard.
He also appealed to business people to prepare physically by getting enough rest before do live shopping. Because this activity requires a lot of energy.
Not only successful in the beauty business, dr. Richard Lee has also become a successful YouTuber. Dr.Richard Lee’s personal YouTube channel, MARS has been followed by more than 4.18 million subscribers.
The themes raised on his YouTube channel also vary, ranging from beauty and self-care tips, product reviews, to podcasts with a number of famous figures. One of the video uploads of dr. Richard Lee has even been broadcast more than 7.6 million times.
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