Jakarta, CNBC Indonesia – PT Bukit Asam Tbk (PTBA) always helps the progress of community businesses around the mining area in Muara Enim Regency, South Sumatra. One of them was realized by PTBA by supporting the development of batik craftsmen through the establishment of the Bukit Asam Industrial Center (SIBA) Batik Kujur.
The hallmark of Kujur Batik is the motif design that elevates local wisdom, namely kujur, coffee, tengkiang house, and tanjung flowers. Kujur itself is a traditional weapon in the form of a spear which is a legacy of the ancestors of the people of Tanjung Enim, South Sumatra.
PTBA itself facilitates SIBA Batik through the provision of Kujur Batik Outlets in the SIBA Center area. Furthermore, to support the production process, the company has made social investments through the provision of facilities and infrastructure needed for batik activities and infrastructure development in the form of the Kujur Batik production house located in Tanjung Hamlet.
Vice President of Sustainability of PT Bukit Asam Tbk (PTBA), Hartono said the provision of this infrastructure was provided as PTBA’s effort to support the Batik Kujur production process in innovating into more varied products.
Evidently, now SIBA has a variety of products that have been produced, including eco-friendly Batik Kujur which is made using natural dyes that utilize endemic plants.
Apart from selling products in the form of sheets of batik cloth, the craftsmen also create various innovations for Batik Kujur products such as hats, fans, wallets, bags, clothes and masks.
In line with the infrastructure that has been invested, the company has also equipped the group in fulfilling capacity building in the form of Batik Competency Improvement Training.
“This activity is expected to increase the capacity of batik craftsmen to be able to produce better products, so that the batik produced can be recognized by the wider community and improve the welfare of batik craftsmen and the target area community in general,” he said in a written statement, Friday (25/8/ 2023).
Marketing of Batik Kujur products, he continued, was carried out through the Shopee market place, Tokopedia, Digital Market (PaDi), Muara Enim BUMN House and cloth shops around the company. As a form of product introduction in national and international reach, the Company has included Batik Kujur in various events.
Among them is the New York Indonesia Fashion Week which will be held on 11 February 2023 at Pier 36Cruise Ship 299, South Street New York.
The company also succeeded in presenting Batik Kujur in collaboration with the talented designer Eva Yasul who is a regional daughter from the PTBA operational area, namely Seleman Village, Tanjung Agung District, Muara Enim Regency.
The company hopes that the presence of handicraft products at the national and international levels can help increase the popularity of Batik Kujur.
“This activity is one of the efforts to preserve regional culture while increasing the community’s economy, especially for batik craftsmen through development and empowerment programs,” explained Hartono.
In addition, PTBA has also included the Kujur Batik group in the 2022 Indonesia Fashion Week, Icraft 2022 events, the Indonesia Green Environment And Forestry Expo which was held at the Jakarta Conventional Center, the 2022 APEKSI Exhibition in Bandar Lampung, and Kriya Sriwijaya Home Decoration in Palembang.
For information, until now there are 12 SIBA Batik Kujur groups with a total of 35 craftsmen members. The craftsmen who are empowered in the SIBA Batik Kujur group are housewives in Tanjung Enim Village, especially Tanjung Hamlet.
tops! BRI Brings Minang Instant Food Manufacturers to the World