Jakarta, CNBC Indonesia – A well-known local fashion brand from Indonesia, namely Erigo, was successful won a record turnover of up to IDR 5 billion in less than 10 minutes through sales on Shopee Live on Friday (18/8/2023).
Erigo works together with JKT48 to provide promos up to 80 percent off purchases made during the live.
Sales records in less than the first 10 minutes can not be separated from the enthusiasm of loyal JKT48 fans, who bought up the latest collaboration t-shirt collection Ergo x JKT48. The limited edition collection presents various types of attractive designs, dby displaying the name of each JKT48 member on the front of the shirt.
As is known, Erigo is a fashion brand from Indonesia was founded by Muhammad Sadad in 2013. It’s not just the quality of the products, Erigo’s achievements which managed to go-international also made this brand one of the most popular loved by young people.
Photo: Screenshot of Erigo x JKT48’s live streaming on Shopee Live on Friday (18/8/2023).
The tempting income that Erigo earned in less than 10 minutes was obtained after receiving more than 33 thousand orders. Thanks to this achievement, Muhammad Sadad as owner Erigo gives his greatest appreciation to fans, JKT48, and also Shopee as a feature provider live shopping interactive namely Shopee Live.
Muhammad Sadad also expressed his gratitude to all other parties who helped make it successful live streaming them on Shopee Live, until it reaches target turnover with a relatively short duration of time.
“Erigo’s entire extended family would like to thank all JKT48 fans, as well all the Shopee team involved. Our hard work on this Independence Day has paid off. We have been working with JKT48 for 7 years and the struggle with them has not been in vain. From the bottom of our hearts we thank you very much,” said Muhammad Sadad in the minute The 14th live stream at Shopee Live Erigo with JKT48.
The success of selling Erigo with JKT48 on Shopee Live was also recognized by the actor as well host with the nickname Sultan Andara, Raffi Ahmad, via uploads on the account Instagram @raffinagita1717. The upload shows himself present in a live streaming session Shopee Live Erigo with JKT48.
Tempting discount offers of up to 80 percent which can be obtained during live streaming also become a fan of JKT48 and Erigo as well as loyal Shopee users get a variety of products offered, such as hoodies, shirts, to T-shirts have a unique style.
Since joining Shopee in 2017, Erigo has become a local brand that is the pride of the nation’s children always participate in every twin number campaign that Shopee presents. Ergo too and often succeeds in becoming a favorite brand in various big annual Shopee campaigns.
Together with the Shopee Export Program, 2020 was the starting point for Erigo entering the global market, such as Malaysia, Singapore, Philippines and Thailand. Since starting to sell at Shopee, Erigo already feel how Shopee’s support is always innovating for maximize the potential of local sellers in developing their business.
Starting from the presence of a series of attractive promos, thematic campaigns, to interactive features like Shopee Live. Seeing the popularity of live shopping is becoming a tool for various shopping needs, the more popular and in demand by the community, Erigo is also increasingly focused developing its strategy in the realm of Shopee Live.
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